Association education is evolving.
As outlined in this white paper, learning is no longer a transactional product where members attend a webinar, earn credits, and move on. Today’s professionals expect connected, flexible, and outcome-driven experiences that fit into the flow of their work.
Forward-thinking associations are reimagining education as an ongoing journey rather than a one-time event. They are blending live and on-demand learning, embedding peer connection, and measuring success by outcomes instead of course completions.
Kelly Dick, GrowthZone's Chief Product Officer, shares her expertise in association technology and member engagement to the conversation. With a deep understanding of the evolving needs of associations, Kelly has been instrumental in shaping innovative solutions that empower organizations to deliver impactful, connected learning experiences. Her insights, featured throughout this white paper, provide actionable strategies to help associations transform their education programs into dynamic, member-centric ecosystems.
This guide explores how to:
• Shift from isolated courses to connected learning ecosystems
• Blend live and on-demand education for maximum flexibility
• Embed social learning to increase engagement and retention
• Deliver content in the flow of work
• Focus on outcomes and real skill application, not just certificates
• Build programs that drive non-dues revenue and long-term member value
When education becomes connected, associations become indispensable.
If your learning strategy still treats education as a standalone product, this white paper will help you rethink your approach and position your organization for sustainable growth.
Inside this white paper, you will discover:
• Why education is shifting from product to experience
• Key trends shaping the future of association learning
• Best practices for building modern, engagement-driven programs
• What to look for in a modern LMS beyond basic features
• How to align learning with your broader member journey
Download the white paper and discover how to turn learning into a true competitive advantage for your association.
