Retention is revenue. Yet most associations unknowingly lose members for preventable reasons: lack of engagement, forgotten dues, unclear value propositions, limited payment options, and inconsistent renewal outreach.

This guide breaks down what leading associations are doing differently to keep more members, for longer.

Inside, you’ll learn how to:

• Calculate and monitor accurate renewal rates to benchmark improvement.

• Identify the true reasons members don’t renew (instead of making assumptions) through focused research.

• Start renewal efforts earlier to prevent “forgot to renew” attrition.

• Implement 2–3 month grace periods shown to improve renewal success.

• Increase on-time renewals with installment payment options and auto-renew.

• Execute at least seven renewal touches using proven timing and sequencing.

• Plus much more

These strategies are based on nearly 50 years of association marketing experience and decades of benchmarking research.

Equip your team with the tools and timing needed to protect recurring dues revenue, strengthen engagement, and analyze renewal performance more effectively.

Complete the form to download your free membership renewal guide today!