Resources
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Case Study
Monday, December 29, 2025 Marketing General Inc.Stop Churn Before It Starts: Proven Strategies to Boost Membership Renewals
Member retention is revenue. Yet most associations unknowingly lose members for preventable reasons. This guide breaks down what leading associations are doing differently to keep more members, for longer. -
Research / Report
Friday, June 27, 2025 Marketing General Inc.2025 Membership Marketing Benchmarking Report from MGI
MGI is pleased to share the results of our 2025 Membership Marketing Benchmarking Report. This year’s report provides valuable insights into the strategies and tactics related to member engagement, generational shifts, dues increases, and the use of AI.
About Marketing General Inc.
Marketing General is a full-service marketing agency that focuses 100% on helping associations grow revenue. Our competitive advantage is that we help associations develop best practice strategies AND we execute those strategies on behalf of the association. We focus on growing membership, conference attendance and certification program participation.
jdarling@marketinggeneral.com
5712838174
625 North Washington Street, Alexandria, VA 22314
